Leading Chinese Digital Marketing Agency

In West of England

Reach out to Your Chinese audience



Web design

Having a Chinese website is essential when entering the Chinese market. It can reap huge benefits on to your business. We design Chinese website to match Chinese consumers’ taste.


Marketing Strategy

Entering the Chinese market has several challenges due to the language barriers and cultural differences. We conduct market research and provide advice to maximise your profits.



For a foreign business, it is better to take advantage of the Chinese search engine Baidu rather than Google. Proper strategy for China SEO will help you reach out to approximately 1.1 billion users.


Social Media

Since Western social media and Google are blocked in China, businesses must take an advantage of the Chinese social media platforms. From social media campaign to content marketing and growth marketing strategy, we can help you with it all!


Influencer Marketing

KOL (Key Opinion Leader) helps you to connect with a large number of targeted audience. We help you find influencers who are most suitable for your brand image. KOL not only promote your brand but also make your brand become alive.


Business Translation

There is nothing more unpleasant than sending out the wrong message of your brand or product to Chinese consumers due to language barriers. We make sure that the accurate translation will carry the value and true emotions of your brand.



  • Our clients’ success is our priority

  • More than 10 years China and UK digital marketing experiences

  • Your local partner in the UK and China

  • Understanding UK and China brands and environment

  • We provide result driven, cost-effective solutions

  • Established network with business partners both in China and in the UK



What our customer say

In New Silk Route, we have found a reliable and inventive digital marketing partner with whose help we have been able to improve the quality and efficiency of our website as well as adding a vital Chinese version to our portfolio.

Although specialising in projects for the Chinese market both in-country and into-country, NSR has created and managed successful campaigns on our behalf in a wide range of other markets including LATAM and W. Africa.

Yang Ding’s approach is to understand as much as possible about the product, the target audience and our expectations in advance of embarking on any new project or campaign while being the epitome of flexibility and punctuality in his way of working.

Finally, on a personal level, it is always a pleasure working with Yang on any project!

Tony EvansSales & Marketing Director, Bristol International College

Navigating the complex and often confusing Social Media landscape in China is a huge task for a western brand. Even for us, who speak Chinese fluently, it proved to be a challenge.

We worked with Yang and his team to set up our official brand accounts before our launch in China. Yang has a deep understanding of the multi-staged process of setting up a company’s official account on a variety of social platforms.

It has been instrumental for us in establishing our brand presence in China ahead of our official launch. We strongly recommend his services to any brand who’s new to China market.

Jake XuCo-Founder, Shakeup Cosmetics

Yang provides an excellent service he is always very thoughtful about clients needs and asks very insightful questions in order to ascertain all the aspects of a project.

His knowledge of digital opportunities working China is extensive.

I thoroughly recommend his services to anyone who wishes to take their business on line and is reaching out to the China market.

Dianne Francombe OBEChief Executive, Bristol & West of England China Bureau

I have worked collaboratively with Yang for five years on a variety of editorial and content marketing projects aimed at engaging Chinese visitors to London and the UK.

Yang always makes the process, from concept right through to execution, a smooth and professional one. He offers brilliant project management skills and a dedication to whatever brief that we are working on. His understanding of the targeted audience is second to none.

Above all Yang and his team are an absolute pleasure to work with.

Chris JohnsonPublishing Director, Think Publishing
Yang at New Silk Route was incredibly helpful during the building of our website. Yang gave us plenty of options and was patient while we asked plenty of questions!
He was happy to make changes rapidly as we wanted them and provide walkthrough guides when we made changes ourselves which was invaluable.
In all great support from a professional organisation whom we would recommend to any business looking for a first rate website.
Kyle WorganDirector, Original Wild

Real support by real people

We offer the best support and service you can imagine. We are passionate and enthusiastic about connecting you to your target customers and give you great results. Whether you have a query about our services or anything else, we are ready to answer all your questions.