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Top 3 Tips On Reaching A Chinese Audience In December

How do you market your business or product to a Chinese audience in December? Christmas is one of the most important holidays of the year in the UK. It’s a time when most brands will market to their audience on Instagram or Facebook. We see brands like John Lewis becoming synonymous with Christmas due to […]

December 22, 2020/by Rebecca Spicer

The Island of Hainan: Moon Landings, Education & Investment

News

The Long March-5 (China’s largest carrier rocket) recently launched as an initiative to collect and bring back rocks from the moon. It is the first time in 44 years this has been attempted and China would be the third to do so. Previous launches…

18 ways to quickly increase the conversion rate of cross-border e-commerce websites

News

It’s great to get traffic to your website, but if the traffic doesn’t convert, it’s almost useless. This article will outline proven strategies to increase conversion rates for independent sites allowing your visitors to take action…

Importance of KOC

Analysis, Social Media

For those internet celebrities who are committed to become a KOC "Key Opinion Consumers" we do not deny the concept of KOC or the value of the social relationship chain. But just as KOLs need to always maintain a high level of content output,…

Baidu's Guide on High Quality Content for search engine

News

Introduction Baidu search has always been focused on exceptional user experience by constantly analysing and researching user needs, striving to improve the quality of the search results experience and the hope to return…

The Importance of the Cultural Differences Between China and the West in Translation

Website

Translation is the process of transforming one language into another. It is not just simply translating a language to another but a translation between two or more cultures. Eugene A. Naida, a leading American translation theorist said: "Translation…

The Four Benefits of Having a Multilingual Website

Website

Your website is often the first thing your customers see when they only know your business through the internet. It sets the tone for all users of your site to determine professionalism and standardization. If users can't easily browse your…

Latest News

The Island of Hainan: Moon Landings, Education & Investment

18 ways to quickly increase the conversion rate of cross-border e-commerce websites

Importance of KOC

Baidu's Guide on High Quality Content for search engine

The Importance of the Cultural Differences Between China and the West in Translation

The Four Benefits of Having a Multilingual Website

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