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Cosplay Craze

HOW CHINA’S LOCAL OFFICIALS ARE HARNESSING CREATIVITY TO BOOST TOURISM In the realm of innovative strategies to revitalise tourism, China’s local officials have taken an unexpected and whimsical approach: cosplay. A recent article from ThinkChina sheds light on this fascinating trend, highlighting how officials are donning costumes to attract visitors and breathe new life into […]

February 21, 2024/by BETHANY BUTCHER

The Fifth Day

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EXPLORING THE FESTIVAL OF PO WU AND THE TRADITIONS OF THE GOD OF FORTUNE In the vibrant tapestry of Chinese culture, the celebration of the Chinese New Year is a dazzling spectacle filled with traditions, customs, and ancient folklore. Amidst…

Year of the Dragon

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EMBRACING TRADITION AND CULTURE IN CELEBRATION OF THE CHINESE NEW YEAR As the Lunar New Year approaches, billions of people around the globe prepare to embark on a journey of tradition, symbolism, and jubilation. This year, we welcome the majestic…

Harbin's Social Media Magic

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HOW THE CITY OF HARBIN HAS SUCCEEDED IN USING SOCIAL MEDIA WITH TOURISM In the heart of China lies a city that has not only charmed visitors with its winter wonders but has also mastered the art of showcasing its allure through social media.…

Driving Change

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A NEW ERA OF SUSTAINABLE MOBILITY IS ON THE HORIZON AS CHINESE EV CARS MAKE THEIR DEBUT IN THE UK! In a monumental shift towards sustainable transportation, the United Kingdom is welcoming Chinese electric vehicles to the market. This exciting…

Dragon Eye

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THE CHINESE DIGITAL MONITORING PLATFORM YOU’VE BEEN LOOKING FOR Dragon Eye is a monitoring service with a partnership between New Silk Route Digital in England and East West Agency in Scotland. Their purpose is to meet the growing demand…

Embracing Tradition and Renewal

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WITH THE CHINESE NEW YEAR FAST-APPROACHING, HOW CAN YOU PREPARE YOUR BRAND FOR A SUCCESSFUL CAMPAIGN? As the festive season draws to an end, millions around the world are gearing up to celebrate the Chinese New Year on the 10th February. This…

Latest News

Cosplay Craze

The Fifth Day

Year of the Dragon

Harbin's Social Media Magic

Driving Change

Dragon Eye

Embracing Tradition and Renewal

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