How Douyin Helps Influencers and Digital Marketing

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Douyin and Tiktok are the newest social media apps which businesses should make their marketing tool. Both are owned by Byetdance. They are the platforms which turn young twenty-somethings into overnight celebrities. They create a bridge between your business and the younger generation.

It’s yet another social media app your business has to understand. And you’ve only started Instagram the other day.

Before I talk about my experience using Douyin, I want to establish that I think social media works well for creating a brand and building a loyal consumer fanbase. In my spare time, I use TikTok. It’s a fun app and the statistic is true – users do usually spend an hour addicted to the app.

If you’ve never heard of Douyin, the Chinese app has some strong marketing power. It has helped China’s economy recover post-lockdown through e-commerce, tourism and a focus on luxury brands (i.e. Michael Kors). Douyin has a great focus on influencers as well.

There Are 600 Million Daily Users

With 600 million daily users, Douyin is not a social media app to ignore. When I first started my channel, I soon had 3000 followers after a month of posting videos. My channel posts about books, British language and tourism. The first videos were reviews of books for 7-8 year olds. While it might seem difficult to build followers, Douyin is a great app for this. There is also something scary about filming yourself talking – or filming your business – for the first time. But it’s worth it. Now, my channel has 26K visitors, who comment and like the videos. In less than a year, that’s an amazing achievement.

There Was Still Human Connection in a World in Lockdown

One of the most amazing things about social media: it connected us in a time when the world stood still. Humans stayed inside. Nature returned. We waited – and still wait – for the pandemic to pass over. Like many social media, Douyin gave its consumers an opportunity to feel connected to other people. The high engagement on my videos has included one posts achieving 265K views and 482 comments.

With social distancing being a huge aspect of our lives, the world of social media has almost stood in as a place outside of the pandemic where we can connect to others. You might be scrolling on Instagram, liking your friend’s Facebook post, or searching through the ‘For You’ page on TikTok. The social media apps we use have helped us stay updated on information and connected in a time where we all sheltered from each other. I’m aware social media has its flaws – the comparisons to idealised lives being one of them. However, social media has connected us to people we miss, the local businesses we want to support and maybe even the influencers who live thousands of miles away from us, standing in front of their bookshelves, talking about English Literature.

The Format Allows for Popular Posts

The content users can post on Douyin mainly include short, often thirty-second videos. This content is brilliantly matched for a world where people are busy in their daily lives, and may only have a few minutes to relax on social media. My short videos often explain one aspect of British language, or recommend one book. Followers might only have a few minutes but may learn some English or decide on their next read. Being able to quickly catch-up on information, see influencers, local businesses and friends online can make your day a lot easier.

The format of these videos allows for videos to become a lot more popular. It is quick to watch in comparison to apps such as YouTube. This often means people see more content, like more posts and share them with friends.

A Note on Douyin

Douyin is one of the newest and most popular social media apps in China. Whilst I am new to being an influencer, it has been a great process to learn about the app, find a niche (books), and help my followers. After eight months, it’s lovely to still talk about books and literature. What is better than connecting to people about something you love, like books?

If you love your business, I’d recommend giving an app like Douyin a try. Alternatively, if you’re looking for an influencer in the education, book, tourism or culture sector then I can help you to reach a Chinese audience. See our influencer page for details.

5 Useful WeChat ‘Hidden’ Features

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If you are doing business with China, or you are planning to enter the China market, then you must use WeChat. It is the Chinese super App.

You might know WeChat by the basic features, but it’s the other extra features you will discover in this list that might improve your work efficiency and save your data in a disaster! Let’s see how WeChat can enhance your messaging and social experience.

1. Desktop version

Yes, you heard it right, there is a desktop version of WeChat. It allows you to chat to your WeChat contacts while working on your desktop. The desktop WeChat also comes with free voice/video conference call in group chat for upto 15 people, which is very handy in the current situation. However, you won’t be able to access ‘Moments’ on the desktop version WeChat.

Oh, don’t forget it is also a very useful tool to transfer documents, not only between your phone and PC, but also sending files directly from your PC to WeChat contacts.

To send files from desktop WeChat to your phone, click on the phone icon as shown in the image below, then choose ‘File Transfer’.

If you are sending files from Phone to PC, then just use the search function on WeChat mobile App, and search for ‘File Transfer’.

You can download the Desktop Version WeChat from official website:

Windows: https://windows.weixin.qq.com/?lang=en_US

MAC: https://mac.weixin.qq.com/?lang=en_US

2. Pin key contacts or chat groups to the top of the chat list

Instead of searching for the ‘File Transfer’ function every time when you need it, you can just pin it to the top to the chat list, by long pressing on the item, then choose ‘Sticky on Top’.

This feature also applies to contacts and group chats. It is very useful if you have a lot of group chats that can quickly push your regular contacts down in your chat list.

 

3. Mass messaging

Have you had the moment that you would like to send season’s greetings to many of your contacts on WeChat, but fed up with copy and paste the message all the time?

Well, there is a ‘Broadcast Messages’ feature on WeChat that can help you send the same message to upto 200 contacts in one go.

The quickest way to find the ‘Broadcast Messages’ feature is by using the search function, again!

Once you are in the feature, tap Send now New Broadcast, then Select friends, tap Next to enter messages to send.

It is also a very useful feature to find out who has blocked you!

Notes:
1. Stickers and links can’t be broadcast.
2. There is no quantity limit in broadcasting messages. However, you can only enter up to 5000 characters per message.
3. Recipients in the same broadcast group won’t be able to see each other with the broadcast message.
4. You can broadcast a message to up to 200 people at the same time.

 

4. Repair Tool

WeChat has its own data repair tool within the App. It is particularly useful when you have missing chat log or missing contacts. Again, the tool can be accessed by using the search function, by searching ‘recover’.

5. DO NOT DISTURB

When doing business with China, the time difference is a huge obstacle. Instead of turning your phone off to avoid the notifications from your WeChat during sleep time, you can set up a silent period on your WeChat, so that no notifications will be received during the time.

To do this, tap ‘Me > Settings > Do Not Disturb‘, then you will be able to set up the start and end time of the ‘peaceful time’.

P.S.: All features mentioned in this article are based on WeChat V8.0.1. It is highly recommended to keep your WeChat updated. You can check you WeChat version by tap ‘Me > Settings > About > Check for Updates

 

Contact us if you need help with your WeChat settings.

Top 3 Tips On Reaching A Chinese Audience In December

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How do you market your business or product to a Chinese audience in December? Christmas is one of the most important holidays of the year in the UK. It’s a time when most brands will market to their audience on Instagram or Facebook. We see brands like John Lewis becoming synonymous with Christmas due to their adverts. In China, Christmas has started to become a more celebrated event although it’s not an official holiday. In mainland China, it’s common to see decorations and people enjoying the festive season.

Why does December make a difference?

It might seem more work to treat December marketing differently to the rest of the year but it’s vital that businesses do. When the behavior of audiences change, businesses need to cater to that change to stay relevant.

1. Social Media – Weibo, WeChat & Douyin

Social media is key to reaching Chinese audiences. Chinese audiences usually spend time on Chinese social media apps such as Weibo, WeChat and Douyin. If you want to reach a Chinese audience, it’s important to market on these platforms as this is where your audience will be. WeChat and Weibo are also known to offer great tools for advertising for companies.

We offer brands help with their Chinese social media management. Contact us today using this form.

2. Timing is Key

  • On December 12th, it is Double 12 day (an online shopping festival). This is a great chance to market to your audience.
  • Christmas posts closer to the 25th will usually do well with a Chinese audience as it’s a less celebrated occasion than in the UK.
  • Christmas is between Double 12 and New Year’s celebrations. It gives Chinese consumers an opportunity to buy presents for the New Year or catch up on any deals they feel they’ve missed out on in Double 12.
  • The New Year is a major celebration for Chinese audiences so make sure to focus posts on this too.

3. Luxury Gifts

According to Jing Daily, China accounted for 18.8 per cent of luxury store openings world wide this year. If your business sells luxury products, December is the perfect time to offer Christmas discounts and market them to a Chinese audience. It’s a great time of year if your business is marketed to consumers.

The Most Wonderful Time of the Year

December is a festive season. It can be easy to be caught up in marketing strategies, apps and post impressions. Our bonus advice would be to show an authentic side to your business. On that note, we wish you all a Merry Christmas and a happy New Year.

 

 

 

Featured Image: Unsplash