BIC’s English website is blocked in China therefore, we helped them to register the new .cn domain name and to host their Chinese website in Hong Kong. Moreover, we designed BIC’s homepage to fit Chinese users’ taste and to suit Baidu’s search engine algorithm.
Furthermore, we helped BIC to coordinate with the British Council and to participate in StudyUK’s spring campaign.
Running BIC’s Weibo advertising campaign we achieved 400k impressions.
In addition, we organized and promoted BIC’s trial online lesson campaign which was a huge success.
As a result, BIC signed a landmark contract with a Chinese education group.