Our Services

Want to be our next China success story? We believe in face to face conversations and long-term partnership. It is essential for us to establish trust and understanding before taking the next step. Our strengths include a rich understanding of the British culture meanwhile our roots are deep in China.

New Silk Route focuses on growing your business with success using online marketing services. Whether you are looking to extend your brand, products and services to China, want to increase traffic to your website, or both, we can help you design a digital marketing campaign that help you reach your goals.

Website Localisation Marketing Strategy Chinese SEO Social Media Management Influencer Marketing Business Translation

Website Design and Development

We design Chinese language website to match Chinese consumers’ taste. We also offer extensive copywriting, PPC and SEO services. It is also essential to consider the legal aspects of setting up your website in China and what appeal to your Chinese customers.

More than 10 years China and UK digital marketing experience gained us an in-depth understanding of the UK and China brands and environment. First step is to gain an understanding what your business goals and needs are from a Chinese website, then create a tailored version for you that suits your brand, services and products.

Digital Marketing Strategy

Entry into the Chinese market can be a daunting project. However, New Silk Route can help by offering targeted market research within your industry to make the process a lot easier. We will work with you by assessing your Chinese competitors, finding potential business partners and making your product or service suitable for Chinese customers.

Baidu Search Engine Optimization

Google has been banned from operation in mainland China and this makes Baidu searching particular relevant to promote businesses in China. Baidu is the most popular search engine in China, and it gives higher ranking on Chinese language content. If your content is not very specific, you have no chance to rank.

All the websites we build are search engine friendly. However, in order to get your message across in China, a targeted SEO campaign will increase the online visibility, create a good source for new clients and build stronger brand awareness.

We pay special attention to the return on investment by using specific web analytical tools in order to appraise the effectiveness of the campaign.

Social Media Management

According to VisitBritain (2019), more than 222,000 Chinese holidaymakers visited the UK in 2018 spending a total of £374 million. The number of Chinese tourists visiting UK increased by +16% comparing to the previous year.

Most of the Chinese tourists speak very little English and they heavily rely on the holiday organizers to provide information. In order to promote the region of South West England more, we need to find new ways to connect directly with Chinese consumers. This new opportunity is social media.

According to Statista (2020), in the first quarter of 2020, Tencent’s WeChat had over 1.2 billion monthly active users meanwhile Sina Weibo’s monthly active users were 550 million in March 2020, a net addition of approximately 85 million users, or 16% increase on year over year basis (China Internet Watch, 2020). Moreover, Douyin’s user base in the Chinese market would very likely surpass 470 million by 2020 (Statista, 2020).

We strongly believe this stands for a very cost-effective way to promote local brands and attractions.

Influencer Marketing

Key Opinion Leaders (KOLs) are short video creators and columnists influencing a larger group of society. We can help you choose the right KOL depending on your target market and product.

There are several ways a KOL can add credibility to your services, products and brand: sponsored posts, giveaway/contest campaigns, product reviews etc. From internet celebrities (wanghong) to micro influencers and communities, we can match you with the right type of KOLs to promote, share and engage with your brand. We are here to help you throughout the stages of promoting your brand on the Chinese social media platforms.

Translation Service

One of the biggest obstacles UK businesses face is the challenges of language barriers with Chinese consumers. Our creative team are on hand to help you produce stunning marketing materials that are suitable for the Chinese market. Our mission is to reach your targeted audience with accurate translations that carry the true emotions of your brand, products and services.

All of our translation work is carried out in the UK first and then cross-checked by professional copywriters in China. Whether you have the need of translating a brochure, a website or a technical manual, you can be confident that our work will stay faithful to your original message.

Our Workflow…

Intake Project From Client
Team Prepares Creative Brief
Team Meets On Project Requirements
Project Phases Established
Task Handed Off Throughout Execution
Send For Review
Implement Revisions
Ship Project

Our Services

Website Design and Development

Digital Marketing Strategy

Baidu Search Engine Optimization

Social Media Management

Influencer Marketing

Translation Service

Our Workflow…

Intake Project From Client

Team Prepares Creative Brief

Team Meets On Project Requirements

Project Phases Established

Task Handed Off Throughout Execution

Send For Review

Implement Revisions

Ship Project

Contact us today!

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